Dacreed Marketplace
Dacreed Marketplace
Dacreed Marketplace
Dacreed Marketplace
Dacreed Marketplace
Dacreed Marketplace
Design The Course Marketplace For Dacreed's Training Courses To Be Shared and Sold
Design The Course Marketplace For Dacreed's Training Courses To Be Shared and Sold
Design The Course Marketplace For Dacreed's Training Courses To Be Shared and Sold
Design The Course Marketplace For Dacreed's Training Courses To Be Shared and Sold
Design The Course Marketplace For Dacreed's Training Courses To Be Shared and Sold
Design The Course Marketplace For Dacreed's Training Courses To Be Shared and Sold
Oct 2023 - Dec 2023
Timeline
Dacreed
Client
Product Design, UI Design
Role
Oct 2023 - Dec 2023
Timeline
Dacreed
Client
Product Design, UI Design
Role
Overview
Overview
Dacreed is originally a financial compliance company looking to expand into producing dynamic and personalised learning experiences through the synchronising of AI technology in all areas. Through this they have already developed a platform for users to complete learning material with the range of courses they’re already offering.
The next phase is having a database that new users can discover and choose learning material based on a career pathways timeline person development plan through Dacreed. With that outlined, my main task was to design the base marketplace for new and existing users, with future proofing in mind.
Dacreed is originally a financial compliance company looking to expand into producing dynamic and personalised learning experiences through the synchronising of AI technology in all areas. Through this they have already developed a platform for users to complete learning material with the range of courses they’re already offering.
The next phase is having a database that new users can discover and choose learning material based on a career pathways timeline person development plan through Dacreed. With that outlined, my main task was to design the base marketplace for new and existing users, with future proofing in mind.
Problem Statement
Problem Statement
How Might We make it effortless for users to discover personalized career pathways that align with their goals and aspirations within our course marketplace, ensuring they find a clear direction for their professional journey?
How Might We make it effortless for users to discover personalized career pathways that align with their goals and aspirations within our course marketplace, ensuring they find a clear direction for their professional journey?
The Core Users
The Core Users
University Graduate Looking for a Job
Career Changers
Individuals Lost and Unsure of Their Path- e.g high school students
Individuals Desiring Promotion
Individuals Seeking Part-Time Work at 60+
University Graduate Looking for a Job
Career Changers
Individuals Lost and Unsure of Their Path- e.g high school students
Individuals Desiring Promotion
Individuals Seeking Part-Time Work at 60+
Aligning the project with Business Goals
Aligning the project with Business Goals
Dacreed aims to capitalise on untapped potential existing users of its platform and the gap in the market of people who are eager to follow a personal development plan to upskill.
Objectives
Dacreed aims to capitalise on untapped potential existing users of its platform and the gap in the market of people who are eager to follow a personal development plan to upskill.
Objectives
1
Enhanced Awareness
Increase awareness among the existing pool of users and new users regarding Dacreed’s extensive offerings, fostering a better understanding of available Products, Paid Courses, and Free Courses..
1
Enhanced Awareness
Increase awareness among the existing pool of users and new users regarding Dacreed’s extensive offerings, fostering a better understanding of available Products, Paid Courses, and Free Courses..
1
Enhanced Awareness
Increase awareness among the existing pool of users and new users regarding Dacreed’s extensive offerings, fostering a better understanding of available Products, Paid Courses, and Free Courses..
1
Enhanced Awareness
Increase awareness among the existing pool of users and new users regarding Dacreed’s extensive offerings, fostering a better understanding of available Products, Paid Courses, and Free Courses..
1
Enhanced Awareness
Increase awareness among the existing pool of users and new users regarding Dacreed’s extensive offerings, fostering a better understanding of available Products, Paid Courses, and Free Courses..
1
Enhanced Awareness
Increase awareness among the existing pool of users and new users regarding Dacreed’s extensive offerings, fostering a better understanding of available Products, Paid Courses, and Free Courses..
2
Utilise Public Products as Acquisition Channels
Transform public products into effective acquisition channels to attract and engage users, encouraging them to explore additional offerings and services provided by Dacreed.
2
Utilise Public Products as Acquisition Channels
Transform public products into effective acquisition channels to attract and engage users, encouraging them to explore additional offerings and services provided by Dacreed.
2
Utilise Public Products as Acquisition Channels
Transform public products into effective acquisition channels to attract and engage users, encouraging them to explore additional offerings and services provided by Dacreed.
2
Utilise Public Products as Acquisition Channels
Transform public products into effective acquisition channels to attract and engage users, encouraging them to explore additional offerings and services provided by Dacreed.
2
Utilise Public Products as Acquisition Channels
Transform public products into effective acquisition channels to attract and engage users, encouraging them to explore additional offerings and services provided by Dacreed.
2
Utilise Public Products as Acquisition Channels
Transform public products into effective acquisition channels to attract and engage users, encouraging them to explore additional offerings and services provided by Dacreed.
3
Revenue Growth
Anticipate a subsequent increase in revenue by leveraging the visibility and engagement generated through public products turned acquisition channels. This strategic approach aims to convert users into paying customers, thereby contributing to the overall financial success of Dacreed.
3
Revenue Growth
Anticipate a subsequent increase in revenue by leveraging the visibility and engagement generated through public products turned acquisition channels. This strategic approach aims to convert users into paying customers, thereby contributing to the overall financial success of Dacreed.
3
Revenue Growth
Anticipate a subsequent increase in revenue by leveraging the visibility and engagement generated through public products turned acquisition channels. This strategic approach aims to convert users into paying customers, thereby contributing to the overall financial success of Dacreed.
3
Revenue Growth
Anticipate a subsequent increase in revenue by leveraging the visibility and engagement generated through public products turned acquisition channels. This strategic approach aims to convert users into paying customers, thereby contributing to the overall financial success of Dacreed.
3
Revenue Growth
Anticipate a subsequent increase in revenue by leveraging the visibility and engagement generated through public products turned acquisition channels. This strategic approach aims to convert users into paying customers, thereby contributing to the overall financial success of Dacreed.
3
Revenue Growth
Anticipate a subsequent increase in revenue by leveraging the visibility and engagement generated through public products turned acquisition channels. This strategic approach aims to convert users into paying customers, thereby contributing to the overall financial success of Dacreed.
User Calling and Idea Testing
User Calling and Idea Testing
Over several months, I conducted calls with various potential users to understand their problems and gather insights. After collecting this valuable information, I tested several ideas with the users and gathered their feedback.
Over several months, I conducted calls with various potential users to understand their problems and gather insights. After collecting this valuable information, I tested several ideas with the users and gathered their feedback.
User Flow
User Flow
Users arrive at Dacreed Marketplace through various channels, including ads and different mediums. Consequently, distinct entry flows are designed to cater to the diverse ways users access the platform.
Users arrive at Dacreed Marketplace through various channels, including ads and different mediums. Consequently, distinct entry flows are designed to cater to the diverse ways users access the platform.
Landing Page:
I Don't Know What I'm Looking For Flow
Landing Page:
I Don't Know What I'm Looking For Flow
Focusing on new potential users, instead of a generic ecommerce platform, we wanted to created a way to discover courses depending on users preferences using AI to categorise information for the best options
Focusing on new potential users, instead of a generic ecommerce platform, we wanted to created a way to discover courses depending on users preferences using AI to categorise information for the best options
Landing Page:
I Know What I'm Looking For Flow
Landing Page:
I Know What I'm Looking For Flow
Focusing on new potential users, we also wanted to new users who know what they want a faster way to find the best courses for themselves reducing churn.
Focusing on new potential users, we also wanted to new users who know what they want a faster way to find the best courses for themselves reducing churn.
Learnings and Takeaways
Learnings and Takeaways
1
While leading a design-centric project, gathering partners from the product and tech teams proved challenging. However, aligning more people toward the same goal significantly facilitated the task.
1
While leading a design-centric project, gathering partners from the product and tech teams proved challenging. However, aligning more people toward the same goal significantly facilitated the task.
1
While leading a design-centric project, gathering partners from the product and tech teams proved challenging. However, aligning more people toward the same goal significantly facilitated the task.
1
While leading a design-centric project, gathering partners from the product and tech teams proved challenging. However, aligning more people toward the same goal significantly facilitated the task.
1
While leading a design-centric project, gathering partners from the product and tech teams proved challenging. However, aligning more people toward the same goal significantly facilitated the task.
1
While leading a design-centric project, gathering partners from the product and tech teams proved challenging. However, aligning more people toward the same goal significantly facilitated the task.
2
Designing the entire marketplace posed a unique challenge, considering a substantial user base and all the other disconnected projects. Recognising the potential disruption, I learned to version my design changes (not covered in this case study) to ensure a seamless transition for users.
2
Designing the entire marketplace posed a unique challenge, considering a substantial user base and all the other disconnected projects. Recognising the potential disruption, I learned to version my design changes (not covered in this case study) to ensure a seamless transition for users.
2
Designing the entire marketplace posed a unique challenge, considering a substantial user base and all the other disconnected projects. Recognising the potential disruption, I learned to version my design changes (not covered in this case study) to ensure a seamless transition for users.
2
Designing the entire marketplace posed a unique challenge, considering a substantial user base and all the other disconnected projects. Recognising the potential disruption, I learned to version my design changes (not covered in this case study) to ensure a seamless transition for users.
2
Designing the entire marketplace posed a unique challenge, considering a substantial user base and all the other disconnected projects. Recognising the potential disruption, I learned to version my design changes (not covered in this case study) to ensure a seamless transition for users.
2
Designing the entire marketplace posed a unique challenge, considering a substantial user base and all the other disconnected projects. Recognising the potential disruption, I learned to version my design changes (not covered in this case study) to ensure a seamless transition for users.
3
Given the project’s scale, documentation was necessary, covering initial insights, research findings and feature scoping. Although challenging, collaborating with peers enabled us to achieve this documentation.
3
Given the project’s scale, documentation was necessary, covering initial insights, research findings and feature scoping. Although challenging, collaborating with peers enabled us to achieve this documentation.
3
Given the project’s scale, documentation was necessary, covering initial insights, research findings and feature scoping. Although challenging, collaborating with peers enabled us to achieve this documentation.
3
Given the project’s scale, documentation was necessary, covering initial insights, research findings and feature scoping. Although challenging, collaborating with peers enabled us to achieve this documentation.
3
Given the project’s scale, documentation was necessary, covering initial insights, research findings and feature scoping. Although challenging, collaborating with peers enabled us to achieve this documentation.
3
Given the project’s scale, documentation was necessary, covering initial insights, research findings and feature scoping. Although challenging, collaborating with peers enabled us to achieve this documentation.
Closing Notes
Thank you for sticking around till the end. This project at Dacreed is the largest one I’ve undertaken, and it has been a tremendous learning experience for me. I’ve grown in various aspects, from collaboration to execution.
It required approximately 3 months of effort to work with stakeholders and create mockups. Designing in a Series B startup, I discovered, requires a significant amount of alignment — about 30% was the actual design work, while the remaining 70% involved discussions with stakeholders, convincing the founders, and coordinating with other teams.
In the end, everyone, including myself, were happy to see a positive outcome, hoping to see a meaningful impact on Dacreed!
