MetroNZ Property Management Redesign
MetroNZ Property Management Redesign
MetroNZ Property Management Redesign
MetroNZ Property Management Redesign
MetroNZ Property Management Redesign
MetroNZ Property Management Redesign
Redesign A Property Listing And Enquiry Booking Web Experience For Potential Tenants
Redesign A Property Listing And Enquiry Booking Web Experience For Potential Tenants
Redesign A Property Listing And Enquiry Booking Web Experience For Potential Tenants
Redesign A Property Listing And Enquiry Booking Web Experience For Potential Tenants
Redesign A Property Listing And Enquiry Booking Web Experience For Potential Tenants
Redesign A Property Listing And Enquiry Booking Web Experience For Potential Tenants
Sep 2023 - Oct 2023
Timeline
MetroNZ Property
Client
UX/UI, Stratergy
Role
Sep 2023 - Oct 2023
Timeline
MetroNZ Property
Client
UX/UI, Stratergy
Role
Background
Background
In this case study, we embark on a transformative journey aimed at redesigning the website for Metro NZ Property Management Ltd, a distinguished player in the rental property management industry. At the heart of this project is a shared commitment to enhancing the lives of both property owners and tenants.
Metro NZ is on a mission to empower its clients by minimizing risks, reducing stress, and optimizing the financial performance of their rented properties. However, our focus extends beyond business objectives – we are equally dedicated to prioritizing the needs and experiences of the users who engage with Metro NZ's services.
In this case study, we embark on a transformative journey aimed at redesigning the website for Metro NZ Property Management Ltd, a distinguished player in the rental property management industry. At the heart of this project is a shared commitment to enhancing the lives of both property owners and tenants.
Metro NZ is on a mission to empower its clients by minimizing risks, reducing stress, and optimizing the financial performance of their rented properties. However, our focus extends beyond business objectives – we are equally dedicated to prioritizing the needs and experiences of the users who engage with Metro NZ's services.
Problem statement
Problem statement
Users of Metronz's website find it difficult using the home and features page when trying to compare and process information in making a decision of becoming a tenant. This causes users frustration and confusion, resulting in a suboptimal user experience and potentially leading to a loss of potential tenants and property owners.
Users of Metronz's website find it difficult using the home and features page when trying to compare and process information in making a decision of becoming a tenant. This causes users frustration and confusion, resulting in a suboptimal user experience and potentially leading to a loss of potential tenants and property owners.
Defining Core Users
Defining Core Users
Prospective Tenants Seeking Rental Properties
Prospective Tenants Seeking Rental Properties
Users of Metronz's website find it difficult using the home and features page when trying to compare and process information in making a decision of becoming a tenant. This causes users frustration and confusion, resulting in a suboptimal user experience and potentially leading to a loss of potential tenants and property owners.
Users of Metronz's website find it difficult using the home and features page when trying to compare and process information in making a decision of becoming a tenant. This causes users frustration and confusion, resulting in a suboptimal user experience and potentially leading to a loss of potential tenants and property owners.
Research
Research
Understanding Current Flow + Site Map + Heuristic Evaluation
Understanding Current Flow + Site Map + Heuristic Evaluation
Rental tracking and enquiring flow and site map for tenants.
Rental tracking and enquiring flow and site map for tenants.
Defining Problem
For Tenants
Defining Problem
For Tenants
1
Core problem
- People wants to compare option before deciding on becoming a tenant - Hard to understand the process needed to get a rental property when going through the Metro NZ website
1
Core problem
- People wants to compare option before deciding on becoming a tenant - Hard to understand the process needed to get a rental property when going through the Metro NZ website
1
Core problem
- People wants to compare option before deciding on becoming a tenant - Hard to understand the process needed to get a rental property when going through the Metro NZ website
1
Core problem
- People wants to compare option before deciding on becoming a tenant - Hard to understand the process needed to get a rental property when going through the Metro NZ website
1
Core problem
- People wants to compare option before deciding on becoming a tenant - Hard to understand the process needed to get a rental property when going through the Metro NZ website
2
When problem occurs
- On the home page - Search function - Feature page - Third party website
2
When problem occurs
- On the home page - Search function - Feature page - Third party website
2
When problem occurs
- On the home page - Search function - Feature page - Third party website
2
When problem occurs
- On the home page - Search function - Feature page - Third party website
2
When problem occurs
- On the home page - Search function - Feature page - Third party website
3
Why problem exist
- There's no way to find information about a desired property on the website - The website information doesn’t help the user make an informed decision
3
Why problem exist
- There's no way to find information about a desired property on the website - The website information doesn’t help the user make an informed decision
3
Why problem exist
- There's no way to find information about a desired property on the website - The website information doesn’t help the user make an informed decision
3
Why problem exist
- There's no way to find information about a desired property on the website - The website information doesn’t help the user make an informed decision
3
Why problem exist
- There's no way to find information about a desired property on the website - The website information doesn’t help the user make an informed decision
Target Audiences
Target Audiences
The needs of 2 personas informed the direction of MetroNZ user focussed solution
The needs of 2 personas informed the direction of MetroNZ user focussed solution
Defining Metrics
Defining Metrics
Metrics for tenants
Metrics for tenants
Before taking action, We outlined key metrics to measure progress. These metrics include:
Before taking action, We outlined key metrics to measure progress. These metrics include:
New User Flow + Site map
New User Flow + Site map
Updated rental tracking and enquiring flow and site map for tenants
Updated rental tracking and enquiring flow and site map for tenants
Crafting Possible Solution
Crafting Possible Solution
To tackle the user problem effectively and explore innovative solutions, we employed a creative brainstorming technique known as 'Crazy 8s' during our wireframe ideation phase, enabling us to generate a diverse range of design concepts quickly
To tackle the user problem effectively and explore innovative solutions, we employed a creative brainstorming technique known as 'Crazy 8s' during our wireframe ideation phase, enabling us to generate a diverse range of design concepts quickly
A/B Usability Testing
A/B Usability Testing
In order to assess the effectiveness of our design decisions and make data-driven improvements, we conducted A/B usability testing, comparing the performance and user satisfaction of our redesigned features against the existing interface
In order to assess the effectiveness of our design decisions and make data-driven improvements, we conducted A/B usability testing, comparing the performance and user satisfaction of our redesigned features against the existing interface
Solution
Solution
Delivering key deliverables and meeting objectives
Delivering key deliverables and meeting objectives
Conclusions
Conclusions
1
Challenge
During this project, I developed my design process and learned that every project presents its own unique challenges and working with others can both be interesting and rewarding to the outcome of a design. I came to understand that product design is a cycle of going back and forth, asking questions, and looking for ways to improve the design.
1
Challenge
During this project, I developed my design process and learned that every project presents its own unique challenges and working with others can both be interesting and rewarding to the outcome of a design. I came to understand that product design is a cycle of going back and forth, asking questions, and looking for ways to improve the design.
1
Challenge
During this project, I developed my design process and learned that every project presents its own unique challenges and working with others can both be interesting and rewarding to the outcome of a design. I came to understand that product design is a cycle of going back and forth, asking questions, and looking for ways to improve the design.
1
Challenge
During this project, I developed my design process and learned that every project presents its own unique challenges and working with others can both be interesting and rewarding to the outcome of a design. I came to understand that product design is a cycle of going back and forth, asking questions, and looking for ways to improve the design.
1
Challenge
During this project, I developed my design process and learned that every project presents its own unique challenges and working with others can both be interesting and rewarding to the outcome of a design. I came to understand that product design is a cycle of going back and forth, asking questions, and looking for ways to improve the design.
2
My Learning
Going through this experience, I have developed the ability to approach any problem logically and appreciate the multiple factors that contribute to designing a successful and user-friendly product. This has helped boost my confidence in tackling complex design challenges.
2
My Learning
Going through this experience, I have developed the ability to approach any problem logically and appreciate the multiple factors that contribute to designing a successful and user-friendly product. This has helped boost my confidence in tackling complex design challenges.
2
My Learning
Going through this experience, I have developed the ability to approach any problem logically and appreciate the multiple factors that contribute to designing a successful and user-friendly product. This has helped boost my confidence in tackling complex design challenges.
2
My Learning
Going through this experience, I have developed the ability to approach any problem logically and appreciate the multiple factors that contribute to designing a successful and user-friendly product. This has helped boost my confidence in tackling complex design challenges.
2
My Learning
Going through this experience, I have developed the ability to approach any problem logically and appreciate the multiple factors that contribute to designing a successful and user-friendly product. This has helped boost my confidence in tackling complex design challenges.
3
Outcome
- Reduced the number of screens required to optimize the user flow, leading to improved booking conversion rates. - Enhanced user satisfaction with property searches and significantly increased property search efficiency, with an estimated 50% reduction in search time. -These improvements resulted in higher user engagement and conversion rates on the rental booking platform, positively impacting its overall success.
3
Outcome
- Reduced the number of screens required to optimize the user flow, leading to improved booking conversion rates. - Enhanced user satisfaction with property searches and significantly increased property search efficiency, with an estimated 50% reduction in search time. -These improvements resulted in higher user engagement and conversion rates on the rental booking platform, positively impacting its overall success.
3
Outcome
- Reduced the number of screens required to optimize the user flow, leading to improved booking conversion rates. - Enhanced user satisfaction with property searches and significantly increased property search efficiency, with an estimated 50% reduction in search time. -These improvements resulted in higher user engagement and conversion rates on the rental booking platform, positively impacting its overall success.
3
Outcome
- Reduced the number of screens required to optimize the user flow, leading to improved booking conversion rates. - Enhanced user satisfaction with property searches and significantly increased property search efficiency, with an estimated 50% reduction in search time. -These improvements resulted in higher user engagement and conversion rates on the rental booking platform, positively impacting its overall success.
3
Outcome
- Reduced the number of screens required to optimize the user flow, leading to improved booking conversion rates. - Enhanced user satisfaction with property searches and significantly increased property search efficiency, with an estimated 50% reduction in search time. -These improvements resulted in higher user engagement and conversion rates on the rental booking platform, positively impacting its overall success.
